The legendary KSCO headquarters at 2300 Portola Drive hits the market for $8.9 million, offering a rare blend of broadcast history and oceanfront development potential.
A Coastal Landmark Like No Other
Perched on the edge of the Monterey Bay, the property at 2300 Portola Drive is one of the most recognizable landmarks in Santa Cruz. For decades, its three massive radio towers have served as a navigational beacon for both locals and mariners. Now, this rare acre of waterfront land, complete with its own lagoon and private bunker, is seeking a new visionary owner.
The Property Highlights
The offering is as eclectic as the station it houses. Beyond the stunning ocean views, the listing includes:
- A Private Lagoon: The land provides direct access to a lagoon that feeds directly into the Pacific Ocean.
- Historic Infrastructure: A 5,000-square-foot building that currently serves as the headquarters for AM radio stations KSCO and KOMY.
- The Towers: Three well-maintained broadcast towers that, due to modern environmental laws, would likely be impossible to build today.
- Safety & Security: The site features a concrete parking lot, a detached two-car garage, and a reinforced concrete bomb shelter.
From Radio Heritage to AI Future?
Current owner Michael Zwerling, who purchased the property in the early 90s, suggests that while the site is perfect for continuing its broadcast legacy, it holds immense potential for redevelopment. Given its proximity to Silicon Valley and its unique layout, Zwerling has noted it would make an “ideal site for an Artificial Intelligence Research Center”.
Whether the next owner chooses to keep the airwaves buzzing or transform the acre into a modern coastal retreat, 2300 Portola Drive remains one of the most significant pieces of real estate currently available on the California coast.